Work · The Vista Collective · 2025
A launch that sold out before the doors opened
Six weeks from empty storefront to opening day, with a waiting list of four hundred people and a queue on the pavement.
- 400+
- Waiting list at open
- 6 wks
- Build to launch
- 2.1M
- Local impressions
The problem
A new retail space with no audience, no product photography, and an opening date that could not move.
What we did
We treated the build itself as the content. Three posts a week from inside the empty shop — the floor going down, the sign going up, the first delivery — and a single call to action that never changed: get on the list. Paid spend held back until the last ten days, then pointed at everyone who had watched more than half a video.
What happened
Four hundred people on the list by opening day and a queue down the block. The account had an audience before the shop had a counter.
We had nothing to show and she made that the story. I still have people telling me they watched the whole thing get built.